Deirdre, the director.
Creative Director. Artist. Storyteller. Problem Solver.
In an industry obsessed with speed, I’ve mastered the balance between AI-driven efficiency and human-led artistry. My career has evolved over time from Designer to Director, transitioning from a ‘maker’ to a ‘master of the craft.’ By leveraging technology to handle the speed, I ensure my teams remain focused on the soul of the project: storytelling that moves people and insights that solve real problems. I don’t just lead production; I lead teams that love the work.