Deirdre, the director.
Creative Director. Storyteller. Problem Solver.
Memorable work starts with meaning.
I believe the strongest ideas aren’t just seen — they’re felt. They connect insight to emotion, strategy to story, and brands to the people they serve. I don’t just oversee production; I shape environments where meaningful work happens and where teams are inspired to make something worth remembering.
My career has evolved from Art Director to Creative Director — from hands-on maker to master of the craft, still deeply engaged in the work itself. That foundation shapes how I lead today. I build teams that care deeply about the work, push ideas further, and create with intention.