Lysol OLV
Created for a successful RFP, we were tasked with producing an OLV to introduce a new laundry sanitizer to millennial, urban, middle income parents. The core insight was simple but powerful: parenthood is messy, chaotic, and often unpredictable — but smelling fresh is one less thing you need to worry about. We built the narrative around that tension—celebrating the spills, stains, and everyday disasters of family life while making sure you feel “so fresh and so clean” all day long.
I helped shape that story from the ground up, developing the storyboards to ensure each moment felt authentic and lived-in, not staged. I selected a music track to bring life to the spot with rhythm and a hint of nostalgia.
I also led the brief for our AI team, using generative tools to rapidly translate early concepts into high-fidelity visuals—within a couple of days.
SO FRESH AND SO CLEAN, CLEAN.
SO FRESH AND SO CLEAN, CLEAN.
So how does that look on social?
With a social-first mindset, we considered how the concept would live on Instagram. Rather than creating a traditional commercial-style asset, we developed something that felt native to the platform — built around real, in-use scenarios where consumers might typically feel less than fresh. The focus was on immediacy, relatability, and scroll-stopping relevance.
I created this ad from storyboard to finished video in a single afternoon, leveraging generative AI tools to rapidly translate the idea into a cohesive, platform-ready execution.
From storyboards and beyond…
I created highly realistic storyboards using generative AI, with a focus on maintaining visual consistency of the model throughout the entire spot. Those frames were then handed off to the motion graphics team, who transformed them into video — again leveraging AI throughout the process.
It’s been a game changer for storyboard development, giving clients a much clearer, more immersive sense of the final product before signing off. One of the most rewarding parts of my role is watching something that began as a series of frames evolve, step by step, into a fully realized piece of work.
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