Lysol OLV
Developed for a successful RFP just before my departure, we were tasked with creating a sample OLV to launch a new laundry sanitizer. I contributed to the core narrative and was responsible for developing the storyboards and choosing the music track. The demographic was millennial urban low-mid income parents. I also spearheaded the briefing of our AI team, leveraging generative tools to bridge the gap from initial concept to a high-fidelity final deliverable.
Social version
Here is another variation of the ad that leaned more into in-use scenarios and socially native situations that may be less than ideal. The idea is we want consumers to feel fresh even in the smelliest situations! I created this with genAI as well for RFP purposes.