The Real Moms of Airborne
This campaign was truly one of the most enjoyable projects I've participated in. Tasked by the client, our goal was to craft an engaging social media campaign centered around the back-to-school season. We aimed to connect with parents amidst the annual chaos, gently reminding them to prioritize Airborne for immune support—because you may have "99 Problems, but immune support ain't one." Collaborating with a talented composer, we developed a catchy beat and teamed up with a renowned mom-fluencer to produce a humorous video and track that encouraged other moms to join the fun on TikTok. Additionally, we shared practical tips and tricks to simplify parents' lives, while infusing some much-needed comedic relief through funny memes and songs.
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I absolutely adore this video as it brings together all the incredible moms who participated in the TikTok challenge, each adding their unique flair. It's inspiring to see the diverse ways they interpreted the brief, and I couldn't be prouder of how this campaign turned out!