Lysol SBV

My agency owns Pencil, a powerful genAI tool that aggregates most models into one platform that is a safe and dedicated workspace for us to produce consumer facing content for our clients. One of our clients wanted to see the tool in action so he briefed us on this project to create a thumbstopping video ad on amazon that helps viewers “smell” the product through their screen. My team and I prompted beautiful visuals to play up the sensorial, scent driven benefits of the product while also touting lysol’s unrivaled ability to fight bacteria. I developed the end card and text overlays and had my animator stitch it all together with an AI music track as well. Our client isn’t approved to use AI people at the moment so a work around was purchasing stock photography and bringing that to life with the “image to video” function on Pencil.