Lysol SBV

The last agency I worked for owned Pencil, a proprietary genAI tool that aggregates most models into one platform where you’re able to create brand safe assets with consistency and automation. One of our clients wanted to see the tool in action so he briefed us on this project to create a thumbstopping video for an amazon SBV ad. We wanted to create a visual that helps consumers “smell” the product without ever stepping foot in a physical store. We created beautiful visuals to play up the sensorial, scent driven benefits of the product while also touting lysol’s unrivaled ability to fight bacteria. I developed the end card and text overlays and had my animator stitch it all together with an AI music track as well. Our client isn’t approved to use AI people at the moment so a work around was purchasing stock photography and bringing that to life with the “image to video” function on Pencil.