Holidays comin’ in hot!

My team was tasked with creating a standout holiday campaign to drive urgency for the best gift you can give your employees: gift cards they can redeem wherever they want. We targeted LinkedIn professionals responsible for corporate holiday gifting, from HR managers to executive assistants. We leaned into AI to create funny scenarios based on real quotes found on Reddit—like "holiday gifting is like tip-toeing through a minefield of wrapping paper" or "everyone wants magic but no one wants to pay for elves." We brought these real-world frustrations to life with "not-so-real" people, creating quirky scenarios that lighten the mood of a stressful season. Our goal was to show decision-makers that the yearly gifting guessing game ends once and for all when you give employees the gift of choice.